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Lime Green Object
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Blue Cylinder
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Orange Pyramid
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Purple Sphere
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Profile Picture
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Turquoise Star
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Yellow Cube

design systems

design systems

design thinking

design thinking

service design

service design

research & strategy

research & strategy

experience design

experience design

brand and visual design

brand and visual design

Experience Architect. Systems Builder. Creative Lead.

I design systems, products, and brands to create experiences that move with meaning. My practice is rooted in curiosity, care, and the belief that good design lives at the intersection of empathy and clarity.

Over the past decade, I’ve led cross-functional teams and shaped digital platforms, design systems, and services across healthcare, government, and enterprise. My work spans award-winning preventive health services, national digital infrastructure, and complex tools used by thousands across sectors.

I often work between strategy and execution — zooming out to connect the dots, and zooming in to get the details right. I design with real-world constraints in mind, and I thrive in collaborative environments that value nuance, trust, and long-term thinking.

Outside of work, I sketch, sculpt, and build worlds in clay and story. This material, observational practice helps me return to design with sharper focus and slower hands.

Currently based in India. ☀️

I design systems, products, and brands to create experiences that move with meaning. My practice is rooted in curiosity, care, and the belief that good design lives at the intersection of empathy and clarity.

Over the past decade, I’ve led cross-functional teams and shaped digital platforms, design systems, and services across healthcare, government, and enterprise. My work spans award-winning preventive health services, national digital infrastructure, and complex tools used by thousands across sectors.

I often work between strategy and execution — zooming out to connect the dots, and zooming in to get the details right. I design with real-world constraints in mind, and I thrive in collaborative environments that value nuance, trust, and long-term thinking.

Outside of work, I sketch, sculpt, and build worlds in clay and story. This material, observational practice helps me return to design with sharper focus and slower hands.

Currently based in India. ☀️

Experience

Experience

Icarus Nova

Associate Director, User Experience Design

2024-NOW

Icarus Nova

Lead, Visual Design & Strategy

2023-2024

Icarus Nova & Icarus Design

Lead Designer, Research & Strategy

2021-2023

Icarus Design

Senior Designer

2019-2021

Icarus Design

Designer

2018-2019

Icarus Design

Design Researcher

2017-2018

Multiple Clients

Independent Design Consultant

2013-2017

Icarus Nova

Associate Director, User Experience Design

2024-NOW

Icarus Nova

Lead, Visual Design & Strategy

2023-2024

Icarus Nova & Icarus Design

Lead Designer, Research & Strategy

2021-2023

Icarus Design

Senior Designer

2019-2021

Icarus Design

Designer

2018-2019

Icarus Design

Design Researcher

2017-2018

Multiple Clients

Independent Design Consultant

2013-2017