Key Contributions
Collaborated within a two-person design team to shape core user flows, journey maps, and interaction models
Co-led the development of UX strategy across onboarding, appointment booking, treatment, and daily engagement flows
Owned the visual and brand design end-to-end — exploring two distinct visual directions and evolving one into a fully realised design system with repeatable components
Designed and delivered high-fidelity UI, translating interaction concepts into developer-ready screens
Created detailed documentation and provided implementation support to ensure consistency and quality through build-out
Setting the Stage
Chronic pain affects 1 in 5 people globally, yet care remains fragmented, reactive, and difficult to scale. Recoup set out to change that — by building a hybrid model that combines physical therapy, diagnostics, coaching, and long-term care planning.
Our task was to design a digital product ecosystem that supports a team-based approach to chronic care, creating clear journeys for patients, health coaches, and doctors while enabling scale across different geographies and care contexts.
A critical part of the work was defining a digital-first hybrid service model grounded in principles of functional medicine. This required translating multiple care modalities and workflows into a unified, app-based system — delivering a smooth and personalised treatment experience from entry to recovery.
Understanding the Challenge
Chronic care isn’t episodic — it’s continuous, emotional, and complex.
We needed to design for:
Sustained engagement, behaviour change, and patient motivation
Seamless interaction between patients, coaches, and doctors
Health data that evolves over time, not just momentary snapshots
Coordination across multiple care roles, touchpoints, and platforms
Translating Recoup’s integrative clinical framework into a product that feels intuitive and connected
Approach
We began by conducting interviews with chronic pain patients, health coaches, and care providers to understand real-world behaviours, barriers, and goals. From these insights, we developed a service blueprint and care model that defined how chronic pain could be tracked, managed, and adjusted through a digital-first lens.
We also mapped the ecosystem of touchpoints—across virtual consults, diagnostic centres, and in-app coaching—to identify breakpoints and ensure continuity across care transitions. This formed the foundation for our experience strategy.
Workshops with clinical experts, and chronic pain patients helped us model how treatment pathways needed to be flexible—dependent on adherence, pain levels, diagnostics, and recovery milestones. These formed the basis of our UX flows and navigation logic.
Solution
We designed a multi-platform ecosystem to bring the service model to life.
Patient App
Daily tracking tools for pain, mobility, and mood
Coach and doctor messaging for asynchronous follow-up
Dynamic treatment plans based on inputs and clinical logic
Educational modules that unlock progressively over time
In-app scheduling, reminders, and milestone feedback
Provider Dashboard
Role-based views for doctors, coaches, and ops teams
Streamlined onboarding and triage workflows
Access to patient reports, progress summaries, and flags
Templates and recommendations aligned with functional medicine principles
System Design
Designed reusable components and flows to work across markets
Built a design system with a light, emotionally supportive visual language
Created documentation to support handoff across teams and time zones
Visualising Pain, Not Just Progress
Unlike other health conditions, chronic pain can’t be measured by standard metrics alone — it’s personal, sensory, and highly variable. Instead of relying on broad trend graphs, we designed micro-interactions that allowed users to capture the nuance of what they were feeling in the moment — including pain type, location, intensity, and impact on function. These inputs created a richer picture for clinicians while validating the patient’s lived experience day by day.
Extending the system to providers
The design system I developed for the patient app was also adopted across the provider-facing platforms, ensuring visual consistency and reducing implementation effort. Shared components, typography, and interaction patterns were reused across doctor and coach dashboards — allowing the team to move faster while maintaining a coherent experience across roles and devices.
