Key Contributions
Led the day-to-day execution and delivery of the project, aligning stakeholders across ministries, IT teams, and policy groups under a tight 12-week timeline
Directed workstreams for content, visual design, and interaction — overseeing system creation across digital and print touchpoints
Designed and implemented pilot websites for five ministries, testing flexibility, structure, and localisation at scale
Developed a modular information architecture and scalable component system grounded in accessibility and brand alignment
Created a migration toolkit and clear documentation to enable adoption by non-designers, internal teams, and third-party vendors
Delivered final handoff assets including component libraries, annotated flows, and usage guidance to support future rollout
Deliverables
5 exemplar ministry website redesign with developer handoff
Design System and brand guidelines website
Figma UI KitInformation architecture and CMS-ready content structure
WCAG accessibility compliance
Migration toolkit
Stakeholder workshop and presentation materials
Setting the Stage
Understanding the Challenge
Approach & Process
Discovery & Audit
We began with a collaborative audit of ministry websites and print assets, identifying fragmentation in structure, visual design, navigation logic, and accessibility standards. This surfaced critical usability gaps and shaped early hypotheses for the system.
Information Architecture
Using the audit insights, we proposed a modular IA model that could scale across ministries while remaining intuitive to citizens. This included redefining navigation patterns, consolidating duplicate structures, and creating clear pathways for different user types.
Content Strategy
To support the new IA, we worked with the content team to restructure existing material into clear, role-driven categories. This involved trimming redundancies, improving labelling, and preparing content for integration into the CMS.
I turned high-level vision into day-to-day clarity, guiding a multi-disciplinary team toward scalable outcomes.
The Design Solution
Start with who you are. We designed journeys around real people, not pages — so everyone finds what they need, faster.
Design System & Migration
More than just a design system — a migration-ready guide. This site doesn’t just house components; it walks ministries through implementation with clear steps, walkthroughs, and tools for non-design teams.
Impact & Outcomes
Key results include:
50M+ citizens served annually through redesigned ministry portals
1000+ web pages restructured across five pilot ministries
3 key ministries piloted including Ministry of Electronics & Information Technology, Ministry of Skill Development & Entrepreneurship.
50+ ministries system-ready for future rollout using the design system
WCAG-compliant & localisation-ready for India’s multilingual population